Saturday, July 18, 2009

Is Android the next big thing in India?

By: Subhadeep Bhattacharjee

India is one of the fastest growing cellular markets in the world and off late the Smart Phone market in the county has shown an upward trend. Google is now trying to cash in on India’s lucrative Smart Phone market. The company is going great guns with its operating system (OS) Android and the top Smart Phone manufacturers HTC, Samsung, LG and Motorola planning to roll out sets on the Android platform soon.

HTC which is the first company among the lot to roll out Android sets has received favourable response in India. The company says Android's internet driven mobility and the touch factor adds novelty to the HTC sets. Other companies are not far behind and LG and Motorola’s products are also likely to hit the market by December. Now the big question that arises is will this movie to Android hurt Symbian OS which is has the lion's share in the market?

Symbian OS is undoubtedly the leaders of the Smart Phone market in India. The successful launch of Apple's iPhone in Europe and North America meant that Symbian had lost substantial market share. But a relatively higher price tag attached with iPhone in India meant that Symbian still has grip over the market. The low end Smart Phone is huge in volume in India and Symbian OS holds the lion's share here.

With the entry of Android the race has become interesting. But will it be easy for Android to topple Symbian from the market? Well that doesn't seem possible in the immediate future. Symbian has a saving grace in the fact that India's largest cellular phones manufacturer Nokia is still using its operating system for its range of Smart Phone. Nokia had also rubbished rumours that it was dumping Symbian and taking up Android as its preferred platform for advanced mobile devices

Well the key to grabbing the Indian markets definitely lies in manufacturing affordable phone coupled with a user friendly operating system. With the HTCs, Samsungs, LGs and Motorolas moving towards Android Google will surely pose a serious threat to the Symbian OS. Only time will tell if Google Android but topples Symbian OS in India.

2 comments:

Gaurav Dorje Lama July 18, 2009 at 4:03 PM  

Pretty intriguing..but i really doubt if the Android will really disturb Symbian. I mean has anyone overthrown Microsoft yet?

RD July 21, 2009 at 1:07 PM  

dude...firstly.....think u missed out on some of the more imp facts.

1) Nokia is a crybaby in the smartphone segment...and its symbian OS stands as gud a chance Nokia phones have against the real biggies u failed to mention..aka Apple,Blackberry,Palm and Fly.

2)Android...wudnt score big coz the hottest smartphones come from the above mentioned stables...barring Fly,all have their own OS and apps platform.Who says windows is hot in the smartphone OS segment...dats a trite misconception...As for HTC..dun think it can alone eclipse a turnaround of fortunes for Android.

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