A khaini addict's internet adventure

By: Subhadeep Bhattacharjee

My friend Suraj (name changed on request) is one of those typical Indians who can live without anything but tobacco. He enjoys his khaini wherever he goes, be it in the streets of Bangalore of 30000 feet above the ground in the lavatory of a plane. The simple fellow's grey mater transmits and receives signals faster when a pinch of khaini is under his tongue.

Like most other tobacco addicted person in our great nation he is brand loyal and would not ditch his brand at any cost. He gets his month long supplies from Tamil Nadu as his brand Ganesh Khaini is not available in Karnataka. So every month he has one more reason to go home other than seeing his parents and get his monthly dose of Ganesh.

Recently he came across the website of Ganesh Khaini and like a crazy kid running after a rolling ball he took tour of the entire website. Being one of those workers in the ever frustrating IT industry he even went to do a quick technological review of the entire website. In the end he wrote a short mail complaining the unavailability of their brand in Karnataka.

Next day Suraj got a call from Ganesh Khaini's corporate office in New Delhi and he could very well feel excitement in the person's voice calling him. It may have been the first mail in their email id from a customer and certainly the first from an engineer (as if uneducated people write mails) and they were more than happy to resolve their loyal customers query.