Friday, October 16, 2009

Google understands no recession!

By: Subhadeep Bhattacharjee

If you thought recession was effecting every major industry and performance think again there are certain industries which technically will thrive more in an uncertain market. Telecom and Internet are the biggest beneficiaries as panicky people make more calls and surf the internet more. Jokes apart Telecom and Internet have done relatively well in the past year when many business giants went on the verge of bankruptcy.

Leading the way has been Internet search Giant Google. The company has posted a 27 per cent jump in its third quarter (Q3) net profit. It's profit stood at 1.6 billion dollars and its revenue rose by 7 per cent in the third quarter as opposed to the mere 3 in the second quarter. CEO Eric Schmidt said that the company was planning on increasing its headcount apart from making heavy investments. To boost the confidence of the investors he also informed that the worst of the recession is over.

These figures are no mean achievement in a market scenario where many of the biggest business houses had to go their respective governments for bail outs. Google's profit also proved the fact that the Online Advertisement industry is still lucrative. The company's partner sites which share revenue through their AdSense programme earned an estimated revenue of more that 1.80 billion dollars which is a seven percent increasing from the last quarter.

This profit comes as no shock to millions of Google users across the world as the company through its constant evolution has been one of the most admired brands in the market for in the last decade. It's biggest testament perhaps lies in the fact that two of its biggest competitors Yahoo and Microsoft haven't had any such profits to boast and what's more both of them are on the part of merger to take on the California based giant.


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